"Hollywood actress Maggie Gyllenhaal has taken over supermodel Kate Moss as the smouldering new face - and knockout body - of lingerie line Agent Provocateur.
Gyllenhaal stripped down for a series of sexually charged images, which see the scantily clad star splashing about in a bath and even posing in handcuffs.Serena Rees, co-founder of Agent Provocateur, said: "Maggie is not an obvious sex symbol."
"She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike."The coveted campaign has previously starred pop princess Kylie Minogue and burlesque star Dita Von Teese.
The images are part of 'Lessons in Lingerie, the first in a collection of books entitled The Adventures of Miss A.P. The next episode in the series, 'Lady of the Manor, will be released in November.
Agent Provocateur has a strong celebrity following - with Paris Hilton, Christina Aguilera, Carmen Electra and Lily Allen are all fans". Source: Dailymail.co.uk