Ben Stiller, Elisa Steele, Jeff Goodby and the crowd at the Cannes Lions advertising festival. For every view of this photo, Yahoo! will donate a dollar to Stiller Strong, up to $50,000, to help build a temporary school. Let's get to $50,000!
Lance Armstrong with Jake Gyllenhaal Bike Riding in Malibu on 6th July 2006.
"Yahoo is also supporting Stiller’s charity ’Stillerstrong’, which spoofs the cyclist Lance Armstrong. They are aiming to raise $50k (£34k) to build a school in Haiti". Source: www.marketingweek.co.uk
Yahoo has signed up Ben Stiller, star of films including Zoolander and Dodgeball, to create an online current affairs show starring his parents.
Stiller, who is appearing at several events at the Cannes International Advertising Festival with Yahoo, will create an as yet undetermined number of "webisodes" of probably less than 10 minutes in length. The series will run exclusively online on Yahoo.
Ben Stiller as Derek Zoolander and Jerry Stiller as Maury Ballstein in "Zoolander" (2001)
"Ben is directing and producing a web-only show with his parents commenting on current news items," said the Yahoo chief marketing officer, Elisa Steele, speaking to MediaGuardian.co.uk. "Ben had a great idea, he started to talk to us and it was a good fit with Yahoo. We intend to launch the show before the end of the year."
Stiller's parents, Jerry Stiller and Anne Meara, are are well known comedians in their own right, with father Jerry perhaps best known for his recurring role as Frank Costanza on the television series Seinfeld.
Anne Meara, Ben Stiller, Christine Taylor and Jerry Stiller attending the Project A.L.S. benefit gala on October 7, 2008 in New York.
Steele said that the publicly stated $100m commitment referred to an 18-month period that ends about September. She would not reveal Yahoo's budget through 2011 but guaranteed that the company was "not decreasing spend levels".
Yahoo announced that it had signed Stiller to appear at the Cannes festival in May. He participated in a seminar today about movies and the ad industry.
More than 1,000 attendees at the seminar wore "Stiller Strong" headbands, in support of his charity to build schools in Haiti, with a picture of the star, Yahoo executives and audience placed on Flickr.
Stiller amused the crowd by pulling the tongue-in-cheek "Blue Steel" model face made famous by his movie character Derek Zoolander.
Yahoo offered to donate £1 for every person who clicked on the Flickr page, with a cap of £50,000 which was achieved in nine hours". Source: www.guardian.co.uk